The Certified Ambulance Public Relations Officer (CAPRO) course has been specifically designed to equip EMS leaders, supervisors, and public information personnel with the knowledge and practical skills necessary to effectively communicate the value, impact, and challenges of modern EMS systems. The primary learning objectives are:
- Describe the role and strategic importance of public media relations within Emergency Medical Services organizations
- Develop clear and consistent messaging that communicates the mission, services, and value of an EMS agency
- Demonstrate effective media relations techniques
- Apply crisis communication principles to EMS incidents or organizational challenges
- Design a comprehensive EMS public relations strategy
Who should take this course?
- Public Relations Officers
- Public Information Officers
- Community Outreach Coordinators
- EMS leaders involved with public messaging, media, community engagement, and/or Incident Communication
- Admin staff responsible for social media
By the end of the course, participants will have developed the foundational skills needed to serve as effective public relations leaders within their agencies and help shape accurate, positive, and transparent narratives about EMS.
Click HERE to learn about upcoming CAPRO Live Trainings.
NAAC represents the industry’s “Gold Standard of Excellence” in compliance, ethics and integrity in all facets of ambulance compliance